Brand Garden
Project Overview
Planting the Seeds of Impact
Revitalizing Brand Garden's identity, a promotional merchandise company, I spearheaded a logo redesign that captured the essence of growth and nurturing brands.
Challenge
Initially tasked with tweaking the color palette, I proposed a comprehensive logo redesign for Brand Garden. Struggling with overthinking and distractions, I found inspiration in simplicity and successfully crafted a design that resonated with the client's vision.
My Role
As the visionary behind Brand Garden's rejuvenated identity, my role extended beyond the initial brief. My design journey led me through the complexities of color psychology, crafting four distinct logo proposals, each with a unique fusion of garden-inspired elements and the subtle dance between "B" and "G". This exploration of concepts inspired by gardens culminated in a carefully curated palette of freshness and sophistication. One that reflects a welcoming, confident, yet playful vibe, perfect for various applications.
Solution
When tasked with redefining Brand Garden’s core identity, I saw an opportunity to cultivate an image rooted in their commitment to brand nurturing and growth. My priority was crafting a logo encapsulating these values beyond surface level to the very essence of the company.
I merged organic, garden-inspired shapes with a meaningful color palette blending sophistication, freshness and approachability. The versatile logo fluidly adapts across digital and print, ensuring continuity of their refined yet warm brand image.
Looking beyond this central logo to wider brand touchpoints, my influence shaped cohesive business cards and email signatures. Their tightly aligned visual language reinforces Brand Garden’s identity with each interaction, speaking to their expertise through strategically nurtured creative growth.
Now, every touchpoint plants seeds watered by Brand Garden's vibrant culture. And every flowering design harvests their vision for brands blossoming to their fullest potential. The new brand ecosystem I helped nurture gives life to this process, enabling clients’ unique identities to organically take root.